Our goal was to take a complex topic, mental health and well-being in the workplace, with over 219 references, and find a way to present the evidence-based research in a friendly, approachable way. We turned a wall of text into a digestible digital experience that any member of the public could read and understand.
For this project, I collaborated with the senior design researcher to establish a framework and with visual designers to develop a compelling and engaging digital experience. Finally, I implemented the scroll-based animation, fading background images, and delivered the page to launch alongside the printed version of the Workplace Well-Being and Mental Health Advisory.
Achievements
- users averaged over 5 minutes and 30 seconds for time on page, whereas across all HHS pages, users averaged about 2 minutes; on the workplace mental health and well-being page, users averaged as high as 8 minutes for time on page
- high level of conformance to federal best practices, including WCAG (Web Content Accessibility Guidelines), Section 508 guidelines, plain language guidelines, and best practices of USWDS